Used DVD. Running time: 1 h 25 min. Age rating: exempt Subtitles: finnish,swedish
Ayoung Broadway producer, Gary Blake (Dick Powell), is busy putting together his latest big-time musical starring Mona Merrick (Alice Faye). Mona’s role as “The Richest Girl in the World” is a pointed impersonation of Park Avenue socialite Mimi Caraway (Madeleine Carroll), who catches a performance and becomes enraged at what she sees. Mimi goes backstage to complain to Gary about Mona’s performance.
Gary is swept off his feet by the young debutante and agrees to tone down the role. The thing is, Gary used to go out with Mona, and Miss Merrick isn’t so keen on the “agreement.” When Mimi and her family come to the next performance, they are met with a performance from Mona that is even more nasty and self-centered than before. Incensed and out for retribution, Mimi and her family buy out the production and Mimi makes changes that make Gary wake up and realize that this pretty face is killing his show. ON THE AVENUE is a bubbly and saucy musical comedy that features a top-notch collection of Irving Berlin songs, including “I’ve Got My Love To Keep Me Warm” and “Slumming On Park Avenue.”